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Nike

Le Quartier

Agency: Yard Agency

Description

To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city’s 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The re-fabbed sports center, which was inaugurated by the retired 18-time NBA All Star Laker, now boasts a brand new court, locker rooms, scoreboards, and the latest in equipment, all courtesy of Nike.

This professional campaign titled 'Le Quartier' was published in France in October, 2017. It was created for the brand: Nike, by ad agency: Yard Agency. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: Yard Agency, Paris, France
Co-Founder / Managing Director / Account Director / Creative Director: Tom Brunet
Co-Founder / Managing Director / Creative Director: Yoan Prat
Art Director: Arthur Oriol
Project Director: Phuong Nguyen
Production Director: Alice Lemoigne
Account Manager: Lisa Dayan

Monuta
Leaseplan

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