La Mantia

Agency Network: 
October 2008

Also From This Campaign 4


Film advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Advertising Agency: Wieden+Kennedy Amsterdam, The Netherlands
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Associate Creative Director: Betsy Decker
Copywriter: Betsy Decker
Art Directors: Anders Stake, Darren Watkins
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Production Assistant: Liz Dywer
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
Production co: Paranoid US
Director: Nieto
Executive Producers: Claude Letessier, Phillip Detchmendy
Head of Production: Cathleen O'Connor
Producer: Anne Lifshiftz
Post Producer: Guillaume Raffi
Line Producer: Romain Staropoli
Post Production Facility: Digital District
Executive Post Producer: David Danesi
Post Coordinator: Alexis Vieil
Lead After Effects: Freddy Salazar
Sound: X-Track, Paris
Viral Seeding: SocialMedia8
Viral Tracking: ViralTracker
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mark3r's picture

Different. I like it. Very nice art direction.. inviting to look at.

Activity Score 1949
Art Director at Scout
Guest commenter's picture

very nice ad this complete artdirection...its a different no one can did this candaff work

Guest commenter
Rolinga's picture

I know that the art direction is diferent, but the concept and story is very, very close to Impossible is nothing (messi, beckham, etc).
It was a dangerous move.

Guest's picture

I agree. I work with adidas and first I thought it was an adidas mock. Just Fail.

Crisp One's picture

this is beautiful.....

props to Betsy Decker, Anders Stake,and Darren Watkins

Crisp One
Activity Score 2005
Other at New York
armando van K's picture

nice list of making this ad, where's the office boy? :)

armando van K
prabhath's picture

comprehensive story, comprehensive work.
nice!!! nice!!! do more!!!

Activity Score 60
Art Director
MDagher's picture

like it... very nice

Activity Score 36
Creative Director at Academy of art University |

Creative Director

john doe's picture

great execution – but very old concept.

john doe
Activity Score 1571
Art Director
LeeHarvey's picture

Specially like the "Here I am" line with the woman in the middle, nice touch.

Activity Score 3043
Creative Director
Whitefang's picture


Activity Score 509
kalpesh78's picture

Execution's a lot like the Olympics Executions which won at cannes... though the execution's the same i like the thought.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

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