The AW77 Loopwheeler is the fruit of work of Nike Sportswear with the Loopwheeler signature. In the looms of the Japanese company, only eight hoodies are hand crafted per day making of each garment an exclusive product, available only at select boutiques and Nike stores.
Film advertisement created by BBDO, Argentina for Nike, within the category: Fashion.
Executive Creative Directors: Rodrigo Grau, Ramiro Rodriguez Cohen
Art director: Bruno Acanfora
Copywriter: Ariel Abramovici
Photographers: Lucila Blumencweig, Maureen Hufnagel
Interactive Creative Director: Fernando Barbella
Interactive Art director: Ricardo Ovelar
Interactive copywriter: Diego Levi
Account director: Alejandro Gowland
Account executive: Nico Ibañez
Integrated Communications Director: Nicolas Pimentel
Head of Production: Luli Dragan
Production (Europe): Lucila Kramer