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Go all the way

Agency Network: 
Published/Aired: 
December 2015

Description

Film advertisement created by Jakob Pietsch, Austria for Nike, within the category: Fashion.

Advertising Agency: Jakob Pietsch, Vienna, Austria
Copywriter: Kasia Baginska
Director: Manes Dürr
DoP: Mario Minichmayr
Producer: Jakob Pietsch
Music: Karwan Marouf
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Highest Rated

damnson's picture

Exactly.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Not that special.

kleenex
Activity Score 58667
Web Designer/Developer
Reality Check's picture

What’s missing in Nike: Go all the way – and this is a major, critical flaw – is a fresh approach, a Nike ad that doesn’t build toward a climax you’ve already seen, played out in practically the exact same way. That’s the kind of failing that a lot of viewers will overlook while they get caught up in the undeniable inspiration the advert delivers. But in hindsight, as you play the film back in your mind, the huge lack of imagination and freshness become more obvious.

Reality Check
Activity Score 2549
damnson's picture

Exactly.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Agree, as an inspirational video with solid v.o., it totally works. As a creative ad, it fails.
You might have follow your lead on the failure-restart thing and exploit it more.

Dzsoi
Activity Score 8611
Copywriter
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