Agency Network: 
October 2008


Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Prod Company: Anonymous Content
Director: David Fincher
EP: Jeff Baron
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Robin Muxton
Production Supervisor: Patrick Malloy
Editorial: Rock Paper Scissors
Editor: Angus Wall
EP: CL Weaver
Producer: Mike Goble
Post / Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Producer: Mark Kurtz
Production Coordinator: Emily Hoovler
Composing Supervisor: James Allen
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
EP: Misa Kageyama
Audio Post: Lime
Mixer: Loren Silber
Producer: Jessica Locke
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Mezooo's picture

great ad, i really like it!

Activity Score 174
john doe's picture

after the great first seconds I expected more...

but the sound design is absolutely fantastic.

john doe
Activity Score 1569
Art Director
kurtberengeiger's picture

Me too.

I agree.

Activity Score 7307
Roger Daly's picture


Roger Daly
Activity Score 355
RyanTBrown's picture

Amazing ad but the thing that gets me is you follow these two superstars all through their achievements growing up to find them coming together at the professional league and they collided and Palamolu tackles LT which basically means he is the more dominant force it should be right before they hit it changes to them back as kids again falling onto their beds

It would be much more powerful and thought provoking.

Activity Score 32
Art Director |

"Art is the triump over chaos"

Guest commenter's picture

great ad ? no, just great production!!!!

Guest commenter
I like your style's picture

That had great energy.

I like your style
LordDiesel's picture


Activity Score 69
Guest commenter's picture

Phenomenal ad!
Absolutely gorgeous, well done.

Guest commenter
MDagher's picture

as always nike is the best

Activity Score 36
Creative Director at Academy of art University |

Creative Director

Guest commenter's picture

nike used to be the best ................... i didn't like this one... good sound and good rythm but i don't see the point.... it let me down after the great first shoots...
sorry, just wondering, first time in here.... where are ya'll guys from??

Guest commenter
Jaideep Joshi's picture

Simply excellent..

Jaideep Joshi
Activity Score 15
Guest's picture


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