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Color Swag

Published/Aired: 
December 2010

Description

Film advertisement created by Art Center College of Design, United States for Nike, within the category: Fashion.

Advertising School: Art Center College of Design, Pasadena, USA
Creative Director: Steven Butler
Director: Steven Butler
Cinematographer: Cameron Schmucker
Editor: Steven Butler
Production Design: Chanel Nardone
VFX: Ariel Hart
Sound Design: Ben Lazarus
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Highest Rated

CuriousPencil's picture

Whoever did this? Get ready to make a *really* fast remake. Tron 3D is out in 2 weeks, and this has hints of that all over. All you need to add is a competitive spirit between these two characters, and you've got Light Cycles right there. Failing that, develop it into a climbing wall, and there's your idea.

CuriousPencil
Activity Score 4225
Copywriter
Cutarica's picture

sweet effects, but doesn't make me want to buy it.

Cutarica
Activity Score 3451
Illustrator
Temple's picture

Not much of an idea, but superb production for an adertising school. I think you should reconsider your career path mate, there's a great producer inside you.

Temple
Activity Score 11341
Creative Director
krautland's picture

it's rather likely this is a kid from the film department, meaning he wants to be a director, not an art director. in which case he's proven he can get good-looking footage on screen and does nice SFX but isn't really good in casting or getting interesting performances out of actors. (he smile? dude, it couldn't be any more fake if it had a fedora.)

anyway, nice going. not quite as good as the kid who did the canon commercials but a nice start.

(full disclosure: I'm an art center grad myself. roland is king.)

krautland
Activity Score 3216
Art Director at erm... no calls please.
morse's picture

It's not bad for student work.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Try having a concept. Then again, half the time Weiden doesn't have concepts for Nike.

Guest
Janae's picture

its a good start for an art school. keep going and practising.

Janae
Activity Score 385
jworlledge's picture

Yeah, this just doesn't work for me. No energy from the actors, concept is lukewarm at best. The execution is good, I suppose, but it is hard for me to see it when distracted by everything else. But for student work, very impressive indeed.

jworlledge
Activity Score 18
Guest's picture

Spoken like a true asshole...

Guest
CuriousPencil's picture

Whoever did this? Get ready to make a *really* fast remake. Tron 3D is out in 2 weeks, and this has hints of that all over. All you need to add is a competitive spirit between these two characters, and you've got Light Cycles right there. Failing that, develop it into a climbing wall, and there's your idea.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I like it!

Guest
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