Before and After

Agency Network: 
June 2011


Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques "Baianá"
Edit: Satélite team
Advertiser's Supervisor: Tiago Pinto, Guilherme Glezer
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Highest Rated

henito's picture

then pls let us in. what does it mean? i don't get it yet...

Activity Score 552
jackmancer2017's picture

Yeah I saw this some days ago on some footie blog - loved it. At first I didn't get what A.R. and B.R. meant but after some time I got it and watched the whole thing again in new light. Love it.

Activity Score 6950
Copywriter at Editor/Student
henito's picture

then pls let us in. what does it mean? i don't get it yet...

Activity Score 552
Reality Check's picture

May not be an absolute triumph, but it's significantly better than just a good effort.

Reality Check
Activity Score 2487
Temple's picture

Very nice tribute.

Activity Score 10883
Creative Director
RG's picture

Clap your hands say yeah!

Activity Score 184
Copywriter |


kleenex's picture

nice ad.

Activity Score 57557
Web Designer/Developer
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