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Air Show

Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by BBDO, Argentina for Nike, within the category: Fashion.

Advertising Agency: +Castro, Argentina
Innovation Director: Nicolás Pimentel
General producer: Pedro Saleh
Producer: Sonia Caputo / Sake
Technical producer: Mariano Gawron / Sake
Account director: Alejandro Gowland / BBDO
Account Executive: Nicolás Ibañez, Celina Pla / BBDO
Executive Creative Director: Ramiro Rodríguez Cohen, Rodrigo Grau / BBDO
Interactive creative director: Fernando Barbella / BBDO
Interactive and physical development: Estado Lateral Media Lab
Industrial design: Estudio Sarra
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Guest's picture

Ponele otro tema Nico!

Guest
wkkesling's picture

Interesting idea and I like the design on the display but how sanitary is it to have multiple strangers blowing into a tube? ewww

wkkesling
Activity Score 97
Graphic Designer at TypeFrag |

www.deisgnminer.com

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davivoss's picture

Very nice.

davivoss
Activity Score 5
Art Director
Guest's picture

there is a guy playing that game with adidas clothes...

Guest
Guest's picture

Me gustó, pero creo que si hubieran puesto los círculos, dentro de los zapatos hubiera dado la impresión de que los Nike levitan de verdad, Y hubiese sido más sorprendente.

Pero muy bueno.

www.yoshirosans.blogspot,com

Guest
Guest's picture

How is the live show advertised? What reason would people have to visit it?

I'm all for cool concepts but how does it work in reality?

Guest
jackmancer2017's picture

Nice idea ;-) a lot of fun I suppose ;p

jackmancer2017
Hiperion's picture

La musica es horrenda (como suele ser habitual en la publicidad argentina). Por lo demás está curioso..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

horrenda es tu novia en esa foto

Guest
Guest's picture

Veamos.
No es un spot.
Es un making of.

Y el soundtrack se desprende de este spot de W+K para esta campaña

"The Secret Behind Nike Air"
http://www.youtube.com/watch?v=QxAz9lKvclc

salud.

Guest
Guest's picture

nice :)

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
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