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Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 2

Description

Film advertisement created by TBWA, United States for Nicorette, within the category: Pharmaceutical.

Advertising Agency: TBWA/Chiat/Day, New York
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Art Director: David Sakamoto
Copywriter: Colin Nissan
Art Director: Sean Farrell
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: David Fisher 

Production Company: Epoch Films
Director: Phil Morrison
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editorial: Cosmo Street, NY
Editor: Tom Scherma
Executive Prodcer: Maura Woodward-Moulton
Producer: Amy Febinger
Visual Effects: Digital Domain
Executive Producer: Karen Anderson
VFX Producer: Melanie La Rue
Graphics: Brand New School
Executive Producer: Danny Rosenbloom
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picopalqlea's picture

this ad sucks.

picopalqlea
Activity Score 999
satrianee's picture

this ad is not promising the impossible. It feels honest thus reliable. find it quite good.

satrianee
Activity Score 3748
sirvan's picture

I like it. Simple, and a good, human insight. That said, the ending is a little too flippant. A little to grungy and 'young'. Seems to be serving the agency as opposed to the client. But, otherwise, very bueno.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CrackerJackFlash's picture

yup... bueno

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

munirgee's picture

Agree

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

jackmancer2017's picture

Oh man this idea is so shallow, I don't like it.

jackmancer2017
The Lion's picture

I'm an ex smoker. And I like this ad.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

morse's picture

That robot is not cool. :(

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gmint7's picture

not the ad, but...
I LOVE THE BRIEF!

makes quitting sucks!! <<<

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

szkwadrat's picture

not bad. Shows smokers problem and tries to solve it

szkwadrat
Activity Score 210
Graphic Designer
Migzter13's picture

The things is.. before you even get addicted to cigarettes.. just say the two letter word.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Favete's picture

Finally!!! A REAL APPROACH! Yes quitting sucks indeed.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

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