Agency Network: 
April 2011


Producer:  Jon Hassell

Film advertisement created by TBWA, United States for Nicorette, within the category: Pharmaceutical.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Mark Figliulo
Associate Creative Director: Jonathan Marshall
Art Director: Austin Mankey
Copywriter: Mike Motch
Head of Production: Robert Valdes
Senior Producer: David Fisher
Associate Producer: Maarten Sundermann
Production Company: The Directors Bureau
Executive Producer: Melissa Culligan
Producer: Youree Henley 
Director: Mike Maguire
DP: Peter Donahue 
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Asst Editor: Nick divers
Producer: Tatiana Vasquez 
Post / Vfx: The Mill
Telecine: Fergus McCall
Music: South Music
Producer: Ben Einziger
Sound design / Mix: Sound Lounge
Exec Producer: Gloria Pitagorsky
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele
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Highest Rated

kleenex's picture

I loved it.

Activity Score 58777
Web Designer/Developer
Boxey's picture

Love it!

Activity Score 8875
Melaleuca In-House
Ron Burgundy's picture

tag line for this campaign is spot on

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Prof's picture

"To help make quitting suck less."

1. lmfao
2. 4 verbs in a row omg

Activity Score 1449
Copywriter |

Quite really.

kleenex's picture

I loved it.

Activity Score 58777
Web Designer/Developer
Ed Rapport's picture

Geez this good commercial.. I wanna learn too write spots like this.. Is why I am in ad school L.A. at The Book Shop. Best damn ad school in America!!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
picopalqlea's picture

that was great!! loved the casting!! well done.

Activity Score 999
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