This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.
In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.
Production Company: Station Film
Director: Seyi Peter-Thomas
Executive Producer: Caroline Gibney
Line Producer: Chris Lettley
DoP: Ed David
Editorial Company: Crew Cuts
Editors: Gabriel De La Mora, Tom Boardman
Executive Producer / Finishing: Stephanie Norris
Executive Producer / Partner: Nancy Shames