In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
Film advertisement created by Agence Marianne, France for Ni Putes Ni Soumises, within the category: Public Interest, NGO.
Creative Director: Guillaume Gasquet
Copywriter: Antoine Colin, Marie Dardaine
Art Director: Jordan Lemarchand, Marie Dardaine
Film Director: Guillaume Gasquet
Client President: Stéphanie Rameau
Agence Marianne President: Guillaume Gasquet
Publicis Conseil managers: Valérie Albou, Alice Pégorier
Production: Agence Marianne
Publicis Conseil producers: Emmanuelle Monset, Sophie Bouquet
Image: Erwan Geri, Maxime Chastres, Victor Andrieux
Editing: Julien Schickel
Hair & make up: Sonia Allal, Thomas Robert
Translation: Paul Fieldman