NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi.
As part of the ongoing ‘Help Us, Help You’ activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, “Think 111 First” aims to make it people’s first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need.
The campaign depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. The NHS is asking them to “think 111 first” rather than just turning up at hospital. People can now book an A&E time-slot via 111, which is particularly important as hospitals look to manage admissions and maintain social distancing.
Film advertisement created by M&C Saatchi, United Kingdom for NHS, within the category: Public Interest, NGO.