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Think 111 First

Agency Network: 
Published/Aired: 
December 2020

Description

NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi.

As part of the ongoing ‘Help Us, Help You’ activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, “Think 111 First” aims to make it people’s first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need.

The campaign depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. The NHS is asking them to “think 111 first” rather than just turning up at hospital. People can now book an A&E time-slot via 111, which is particularly important as hospitals look to manage admissions and maintain social distancing.

Film advertisement created by M&C Saatchi, United Kingdom for NHS, within the category: Public Interest, NGO.

Advertising Agency: M&C Saatchi, London, United Kingdom of Great Britain and Northern Ireland
Production Company: Merman Films
Post-production: Absolute
Music: Massive Music
Sound: 750
Media Planning: Wavemaker
Media Buying: Omd
Director: Billy Pols
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