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Fight back

Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by Dr Foster, United Kingdom for NHS, within the category: Public Interest, NGO.

Advertising Agency: Dr Foster, UK
Copywriter: Huw Rowlands
Art director: Joanna Mawtus
Planner (creative agency): Richard Longworth
Media agency: TCS Media
Planner (media agency): Bob Marley
Director: Rankin and Chris Cottam
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production companies: Prime Focus
Audio post-production company: Blue Post
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Highest Rated

Guest's picture

不错

Guest
ericndavi's picture

Fucking scary shit! Won't make me quit though, but probably will be effective on younger smokers or people already struggling to quit. "Bloody" good job anyway.

ericndavi
Activity Score 161
Creative Director
mikeelrapido's picture

A little bit to drastic, to many blood.. Bud good idea.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Phics's picture

No smart idea. Only execution.

Phics
Activity Score 93
A stranger abroad's picture

The first rule of smoke club is you don't talk about smoke club.

Anyone else notice the planner is Bob Marley?

A stranger abroad
Activity Score 427
Copywriter at Singapore
Prof's picture

LMAO!

Prof
Activity Score 1449
Copywriter |

Quite really.

adjunkie375's picture

he's probably smoking something else! xD

adjunkie375
Activity Score 42
Guest's picture

Annoying. Everybody who has a bit of intellect knows that smoking isn't that harmful.

Guest
Just an opinion's picture

This makes the smokers feel about their life in reality. The message gives the prompt idea. Good work.

Just an opinion
Activity Score 9
Other at Hermer Laboratory Pvt Ltd
lucdesaulniers's picture

Stop before the end. (doh)

lucdesaulniers
Activity Score 1145
thenewguy's picture

Notice how HE doesn't fight back, at all, during the whole spot? Gee.. quitting smoking sure looks EASY!

thenewguy
Activity Score 127
Copywriter at Quebec
Guest's picture

不错

Guest
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