Earth Hour Condoms

Agency Network: 
March 2013


Earth Hour is a worldwide event held towards the end of March annually, encouraging households and businesses to turn off their lightsfor one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. A friendly reminder for people to show their support by moving the switch on the 23rd of March.

Film advertisement created by Leo Burnett, Brazil for Next Condom Store, within the category: Retail Services.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Client: Next Condom Store and Earth Hour
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Pedro Fernandes
Art Director: Guto Chicanelli
Editing: Paulo Staliano
Motion Graphics: Christian Balzano
Sound Production: Punch Audio
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Notus's picture

The idea is nice and fun, but are glowing condoms really related to nature ?

Activity Score 48
Tahaab.Rais's picture

Fresh! But, overall as an idea, it would've been less gimmicky and more insightful without the 'glowing condoms'. Just the act to do when bored in those 60 minutes could've been a fun angle by itself.

Activity Score 192
Other at FP7/McCann Worldgroup MENA
kleenex's picture

Time to get an boogie in the bedroom.

Activity Score 58777
Web Designer/Developer
daizm2000's picture

Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.

Activity Score 6
lexain's picture

nice idea for d TA, at least something's done for em, it would be great if the idea could be extended without necessarily using condoms.

Activity Score 58
Art Director
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