Safety, Comfort, Automatic, Manoeuvre, Space

Agency Network: 
March 2019


Ignis is positioned as a quirky hatchback for the youth. Keeping in line with the positioning, the task was to promote key features of Ignis, in the most entertaining and distinctive style possible. A unique execution was conceptualized that would give a regular product demonstration a never before seen twist.

Film advertisement created by Hakuhodo, India for NEXA, within the category: Automotive.

Advertising Agency: Hakuhodo Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director: Tripti Kakkar
Senior Copywriter: Akshay Chaudhary
Art Director: Piyush Gupta
Account Director: Rahul Madan
VP: Amiya Nayak
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