Safety, Comfort, Automatic, Manoeuvre, Space

Agency Network: 
March 2019


Ignis is positioned as a quirky hatchback for the youth. Keeping in line with the positioning, the task was to promote key features of Ignis, in the most entertaining and distinctive style possible. A unique execution was conceptualized that would give a regular product demonstration a never before seen twist.

Film advertisement created by Hakuhodo, India for NEXA, within the category: Automotive.

Advertising Agency: Hakuhodo Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director: Tripti Kakkar
Art Supervisor: Piyush Gupta
Senior Copywriter: Akshay Chaudhary
AVP: Amiya Nayak
Client Service Director: Kusumsaab Mitra
Account Director: Rahul Madan
Production House: Mango People
Director: Keyur Shah
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