Ignis is positioned as a quirky hatchback for the youth. Keeping in line with the positioning, the task was to promote key features of Ignis, in the most entertaining and distinctive style possible. A unique execution was conceptualized that would give a regular product demonstration a never before seen twist.
Film advertisement created by Hakuhodo, India for NEXA, within the category: Automotive.
National Creative Director: Sabuj Sengupta
Creative Director: Tripti Kakkar
Art Supervisor: Piyush Gupta
Senior Copywriter: Akshay Chaudhary
AVP: Amiya Nayak
Client Service Director: Kusumsaab Mitra
Account Director: Rahul Madan
Production House: Mango People
Director: Keyur Shah