Agency Network: 
April 2010

Also From This Campaign 2


Title Design: Laundry!

Film advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel
Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell
Music Company: inthegroovemusic, Minneapolis, MN
Composer / Arranger: Glorious Monster, Daniel Burke, Brian Casey
Composer / Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee
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R U serious's picture

...let me spell that: o-u-t-s-t-a-n-d-i-n-g

Some serious credits also.

R U serious
Activity Score 416

Say my name, say my name...

pez's picture

great, lovely concept and execution... (btw, the plane and the airplane were not necessary)

Activity Score 1804
Creative Director
Anilk's picture

Brilliant... idea.. execution..

Activity Score 16
Art Director at 141Sercon
Phil Lestino's picture

verynice......I thought the plane and the copter were necessary......

Phil Lestino
Activity Score 1682
Molecule's picture

I would think this is more suited for action, not drama. But excellent nonetheless!

Activity Score 435
J Designer's picture

Brilliant!!! love love LOVE it!
I do agree with Molecle it is more suited for action then drama... But still its bloodly brilliant.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
lucdesaulniers's picture

LOL. Welcome to The-U-S-of-A.

First level and boring.

Activity Score 1145
Prime83's picture

I love the ideas with a big budget.

Activity Score 497
Creative Director at Huella Publicidad
Alusta's picture


Activity Score 52
monchebeat's picture


Activity Score 114
Creative Director |


kurtberengeiger's picture

I was expecting a pay-off against violent toys for young boys.

Activity Score 7357
angieraj's picture

This kind of ad really makes you think, its would have been amazing for a social awareness campaign about violence as well.

Great art direction, powerful without even a word. Amazing.

Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Nhung Nguyen's picture

I also thought about social awareness when watching this Ad.

Nhung Nguyen
Activity Score 8
Art Director
perromalo's picture

one of the best ads I have seen lately. Brilliant. Production amazing. 10 / 10

Activity Score 435
Creative Director at Mateo&co
brandingworthspreading's picture

Speachless once more. Congratulations to each and every one of you. This is an inspiring campaign.

Activity Score 646
Copywriter at |

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