Agency Network: 
January 2009


Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Advertising Agency: Target, St. John’s, Newfoundland, Canada
Creative Group Head: Jenny Smith
Creative Director: Tom Murphy
Art Director: Tom Murphy
Copywriters: Jenny Smith, Terri Roberts, Randy Diplock
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Highest Rated

Guest's picture

This made me feel homesick!

Guest's picture

mostly a beautiful advertising with incredible views. But the idea isn't so fantastic...
it's a little the ropes of this kind of product... it's a shame.
With images like these ones I'm sure that they can exploit it better!

Guest's picture

I love this commercial. However the "nonconformist" copy seems contradictory. all I see are the same kind of people, the same kind of brightly coloured houses, the same look and feel throughout. It looks like a wonderful place to be though. Just a little narrow in narrative scope. I would still like to visit there.

Guest's picture

This made me feel homesick!

dearabby's picture

The images are wonderful! The commercial makes me want to go there and just relax. I love places with those beautifully painted houses, fields of flowers, and all that calm water. They really captured the feel of a quiet place to get away.

Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

alexander_bickov's picture

Nice commercial

Activity Score 3281
Guest's picture

Same old, same old with some nice images. But way, way, way to long.

Guest's picture

...we sorry the costumer you have dialed its now flying to Canada

shahidali's picture

I see the credits of AD and the CD but where's the DOP's credit. i think, a great a huge credit should also go to the DOP. Brilliant thing.
Like the slow tempo created yet keeping the vibrance and exuberance through the colors. awesome credit to the AD.

Activity Score 4067
Dhaka, Bangladesh |


AmOgodzzz's picture

The voice-over actor was awkward and his speech was stilted and badly timed. The imagery was fantastic but there really isn't much of an idea behind it. Could have been taken further. And what's with these commercials that run for over a minute. I thought a commercial was at most :30.

Activity Score 824
Copywriter at School of Visual Arts
tirthomitro's picture

visual feast.
kudos to the creative team!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

slowrider's picture

thumbs up

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Makes me want to go to Newfoundland. Not every ad needs to be high concept to be effective.

CrackerJackFlash's picture

I'll never get tired of these

Activity Score 19604
Creative Director at CrackerJackFlash |

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