Agency Network: 
January 2011

Also From This Campaign 2


Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Advertising Agency: Target, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriters: Jenny Smith, Jim Francis
Art Director: Tom Murphy
Account Director: Catherine Kelly
Senior Account Manager: Ernie Brake
Agency Producer: Heikki Kuld
Director: Pete Riski
Executive Producer: Dan Ford
Producer: Andrew Sulliman
Production Company: Sons & Daughters
Editor: Mick Griffin
Post Facility: Rooster
Music: Eric Harry Music
Colourist: Eric Whipp
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Highest Rated

craigagm's picture

Not a fan of the tagline.

Activity Score 5
mdb1974's picture

Less inviting.

Activity Score 407
Art Director
craigagm's picture

Not a fan of the tagline.

Activity Score 5
Sdb's picture

The previous one is far better!

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shahidali's picture

Moving away from their regular route, this ad attempts to portray the parallel existence of the scenic landscape containing the slow paced life and the modern aspects of life. What disturbs me a bit is the voiceover at the end which says the place being captured by the dutch, french and the english is a proof of its captivating beauty which we know as the imperialistic force!!!

Activity Score 4037
Dhaka, Bangladesh |


Jim Francis's picture

Sometimes a voiceover is just a voiceover. I don't think imperialism ever came into it. Newfoundland doesn't do imperialism particularly well.

Jim Francis
Activity Score 2
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