Agency Network: 
January 2014


Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew
Copywriter: Emily Beautrais
Art Director: Frances Cooke
Director: Derin Seale
Production Company: Finch
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Production Manager: Annelise Yarrell
DOP: Stefan Duscio
Production Designer: Rob Key
Vfx: Fin Design & Effects
VFX Supervisor: Stuart White
Flame: Justin Bromley
Grade: Ben Eagleton
Offline: c/- Toy Box
Editor: Drew Thompson
Audio Post: Nylon Studios
Sound Design / Final Mix: Simon Lister
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Highest Rated

Liviu's picture

I like it!

Activity Score 4405
LikeMike's picture

Tragically dramatic... Nice motion!

Activity Score 3
Copywriter at Faims Media
zouz08's picture

outstanding commercial. very insightful. very well crafted. metal for sure!

Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:

Bogott's picture

Wow. Nice!!

Activity Score 244
Marino advertising group
Anne's picture

Mind blowing.

Activity Score 508
Art Director
abake's picture

Inspired work.

Activity Score 1262
RMG Connect Colombia
Liviu's picture

I like it!

Activity Score 4405
fauxjebus's picture

My new favourite ad. Amazing work.

Activity Score 501
Art Director at Trigger
kleenex's picture


Activity Score 58777
Web Designer/Developer
Diana Báez Castelán's picture

Amazing work.

Diana Báez Castelán
Activity Score 86
MarcelH's picture

For several years I've read a lot of comments on this website.
I know everything about the tone of voice of it, but I never picked up my pencil.
Never until now.
I've chosen my first word very carefully.
My first word is: DONE!

Activity Score 2
fauxjebus's picture

Technically your first word was "For". :P

Activity Score 501
Art Director at Trigger
Dzsoi's picture

Visual execution is similar BUT...
not even the concept, the insight is different too which comes first.
This (newer) version has a stronger, more thoughtful insight. OTHERS make mistakes on the road - still they shouldn't die.
Calculate with their mistakes for their sake. You can save them. You would like to save them if you knew who they really are behind their mistakes.
It's a moral lesson if you like. And one of the few those make you think.
Saying "no time to think on the road" is really nothing. Everyone knows that still they act like a fool.
But the biggest problem is the tone. It's trying to be funny. Which takes it miles away from reality. Takes away the weight of the topic.
I am positively sure such tone is completely uneffective when it comes to "drive safe" messages.

Activity Score 8603
zouz08's picture

the concept is totally different! Ok there's a similitude with the frozen part, but, hey, you can't compare these both ideas.

Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:

Feysless's picture

love it its sooo touching but it makes the point.

Activity Score 2657
Art Director |

groovy baby!

Madibaman's picture

Tragic. Simple. Powerful. One of the best public service ads I've seen in a long time.

Activity Score 110
Creative Director
ananta's picture

brilliant ad

Activity Score 55
cwriter79's picture

This ad is so freaking great! Heart-wrenching!

Activity Score 956
Copywriter at Cargo, LLC.
cwriter79's picture

Copy is kinda weak at the end though, but overall very good.

Activity Score 956
Copywriter at Cargo, LLC.

Quite a emotionally powerful ad. Never thought to explore that moment in-between action and result. Certainly makes a impact on self-awareness and the consequences of speeding.

Activity Score 12
Web Designer/Developer at In-House Advertising Marketing
Lisbon freak's picture

Good. But everybody agrees that the gimmick is similar to the Thaï spot though.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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