Agency Network: 
Published/Aired: 
September 2012

Description

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press.

Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

Advertising Agency: DraftFCB, New Zealand
Group Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Senior Art Director: Kelly Lovelock
Senior Copywriter: Peter Vegas
Head of TV: Esther Watkins
TV Producer: Sascha Mortimer
Production Company: Assembly
Director: Jonny Kofoed
Typographer: Len Cheeseman
Executive Producer: Amanda Chambers
Technical Director: Rhys Dippie
Music: Nick Manders
Sound Design: Jon Cooper
Senior Account Director: Dom Henshall
Senior Account Manager: Sarah Raine
Account Executive: Ida Levick
Print Production Director: Eric Thompson
Media Director: Anne Lipsham
Media Planners / Buyers: Dan Currin, Michelle Heighway
Planning Director: David Thomason
Planner: Emma Popping
PR General Manager: Angela Spain
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andylefty's picture

Very nice. Was slightly disorientated at first but it's a cool thing.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

nice animations...

kleenex
Activity Score 58777
Web Designer/Developer
Temple's picture

That's very very original. Bravo.

Temple
Activity Score 11339
Creative Director
mattimusj's picture

Nice. Well done.

mattimusj
Activity Score 34
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