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Agency Network: 
Published/Aired: 
October 2014

Description

Film advertisement created by Y&R, United States for New York Organ Donor Network, within the category: Public Interest, NGO.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Executive Creative Director: Glen Jacobs
Creative Directors: Josh Schildkraut, Miranda Dean
Producers: Emma Starzacher, Sarah Haroldson
Head of TV: Letitia Jacobs
Business Director: Adele Solomon
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kleenex's picture

nice look to the ad.,

kleenex
Activity Score 58667
Web Designer/Developer
halaby87's picture

Nice simple one

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

DCDbar's picture

This is a very emotional ad with an awesome message. The clock symbolizes how much time the "city" has to live, and it stopping marks the impending "death" of the city. The crumbling city represents the diminishing health of sick individuals actually living in New York City. Only by working as a whole can the imagined denizens restore the health of New York City, contributing whatever piece to the “heart of New York City” they can offer, no matter how small or large, crucial or superficial. Just about every piece to the constructed heart of NYC appears to be burdensome to carry and give away, just like donating an organ is a huge undertaking for an individual to carry out. Despite how difficult it is to part with these pieces, be they of the city or of a person, the general goal can be achieved: improved health for the whole city. By contributing whatever they can, these wooden-looking characters are able to fight off the bleak plight that hangs over the city. Similarly, if residents of New York City came together to each donate one part of themselves, the city as a whole would benefit.
A great part about this ad is the focus on collaboration. Many people never consider donating an organ as there is no apparent benefit to them; quite contrarily, there are more physical disadvantages to the individual donating an organ than there are any advantages. However, in this ad, all members of the 'city' come together as one to improve their overall situation. Portraying organ donation as an act of teamwork implies that donating a part of ourselves is something everyone should do for the sheer benefit of our fellow man.

DCDbar
Activity Score 10
W.P. Carey School of Business, Arizona State University
Austin Video Production's picture

Nicely done.

Austin Video Pr...
Activity Score 1310
damnson's picture

Confusing, to say the least.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

jackson khoo's picture

Awesome Ads! Very emotional.

jackson khoo
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