Agency Network: 
November 2015


Film advertisement created by McCann, United States for New York Lottery, within the category: Gaming.

Advertising Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy
Chief Production Officer: Nathy Avriam
Executive Creative Director: Mat Bisher
Executive Creative Director / Copywriter: Grant Smith
Group Creative Director / Copywriter: Jillian Goger
Creative Director: Matt Swinburne
Creative Director / Art Director: Raphael Milczarek
Senior Copywriter: Chauncey Hollingsworth
Art Directors: Stephen Icardi, Zoe Kessler
Copywriter: Molly Wilkof
Senior Integrated Producers: Deb Archambault, Loly McIndoe, Bryan Litman
Senior Print Producer: April Gallo
Group Account Director: Lauren LaValle
Account Supervisor: Geordie Larratt-Smith
Account Executive: Rachel Heiss
Executive Planning Director: Mike Medeiros
Associate Director, Social: Kenny Gold
Digital Strategist: Caitlin Bishop
Executive Creative Director: Fabiano Feijo
Producers: Ana Azambuja, Ali Lewis
Art Directors: Fabiano Feijo, Fabricio Moraes
3D Manager: Fabricio Moraes
Lead 3D Modelers: Fabricio Moraes, Guilherme Formenti, Gustavo Schinner
3D Shading and Texturing: Guilherme Formenti, Fabricio Moraes
Lead Concept Artists: Flavio Hoffe, Artur Rocha
Lead Photoshop Artists: Veronica Otero, José Feijó, Fabiano Feijó
Illustrator: Andrew Rae
Managing Creative Director: Ben Hughes / Breel
Art Directors: Mike Potter, Marley Stellmann
Designer: Tom Kemper
Animator: Elaine Lee
Motion Designer: Po-Chen Chia
Technology Director: Eric Heaton
Developer: Lucas Dupin
Director of Production: Myke Gerstein
Senior Producer: Ryan Leong
Director: Jim Jenkins / O Positive
Executive Producer: Ralph Laucella
Producer: Marc Grill
Production Manager: Brynn Maguire
Post: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfield
Mixer / Sound Designer: Justin Kaupp
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Highest Rated

kleenex's picture

yes it is different. not really feeling it.

Activity Score 58777
Web Designer/Developer
CrackerJackFlash's picture

I like the different approach

Activity Score 19604
Creative Director at CrackerJackFlash |

kleenex's picture

yes it is different. not really feeling it.

Activity Score 58777
Web Designer/Developer
damnson's picture

They could have brought out more of this concept.

Activity Score 11517
Copywriter |

An axe murderer of ads.

T.'s picture

Nice campaign.

Activity Score 1110

What's your ad telling the consumer?

SmalltalkTony's picture

Typical more or less funny lotto campaign where people get ridiculous rich. Ok, but the inside is not new and there are lots of campaigns with the same inside

Activity Score 220
Creative Director
BAE's picture

Better than the other executions.

Activity Score 11
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