New York Lottery, X Series Family of Scratch-Off Games

Agency Network: 
Published/Aired: 
January 2022

Description

The New York Lottery’s X Series’ family of Scratch-Off tickets can multiply your win. So, to announce the X Series’ biggest ticket drop yet, we’re introducing New York to another family of winners: The Monteros.

The Monteros like to multiply their wins. They’re ten-time Regional Yo-Yo Champions. They’re twenty-time Blue Ribbon Yodelers. They win at everything, even staring contests. And, they have a room filled with a great multitude of trophies to prove it. The Montero family is the embodiment of the X Series family of Scratch-Offs—even their choice of wardrobe matches the color of the new tickets.

Film advertisement created by McCann Worldgroup, United States for New York Lottery, within the category: Gambling.

Advertising Agency: McCann New York, United States of America
SVP, Executive Creative Director, McCann New York: Dom Baccollo
SVP, Executive Creative Director, McCann New York: Jason Ashlock
Associate Creative Director, McCann New York: Rene Delgado
Associate Creative Director, McCann New York: Kassandra Pollard
EVP, Executive Account Director, McCann New York: Nikki Maizel
VP, Account Director, McCann New York: Molly Vossler
Senior Account Executive, McCann New York: Christina Harman
Account Executive, McCann New York: Ana Gonzalez
Executive Producer, McCann New York: Katie Boyko
Senior Project Manager, McCann New York: Ann-Marie Abril
Director, Caviar LA: Cloe Bailly
Managing Director, Caviar LA: Michael Sagol
Executive Producer, Caviar LA: Kim Dellara
Head Of Production, Caviar LA: Cat Cravens-Griffiths
Producer, Caviar LA: Jose Barrios
Production Supervisor, Caviar LA: Alex Giotopoulos
Production Designer, Caviar LA: Madison Lee Hatch
DOP, Caviar LA: Daisy Zhou
Wardrobe Stylist, Caviar LA: Young Ah Kim
Executive Producer, No6: Corina Dennison
Head Of Production, No6: Laura Molinaro
Editor, No6: Ryan Bukowski
Assistant Editor, No6: Renn Cheadle
Producer, No6: Elizabeth Gelhar, Martino Baltiero
Conform/VFX: No6:
Mixer, Sonic Union: Paul Weiss
Telecine: Nice Shoes
Colorist: Maria Carretero
Music: JSM
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