New World has launched their Christmas campaign with the theme of “Enjoy Christmas ‘round at ours” created by the Clemenger Group. A 45 second story featuring a happy-go-lucky dad, Jack, whose generosity and openness sees him off to New World to get what he needs to cater for all the people he’s invited ‘round. Inspired by the insight that Christmas can be challenging for those who are alone, we see generous Jack welcome an unexpected guest to his festive gathering.
Individual moments from Jack’s Christmas story will be cut up and used to promote all of New World’s Christmas retail activities in the build-up to Christmas Day. For instance, we see Jack collecting a set of glasses at check-out highlighting New World’s two-month long Spiegelau Glassware collection promotion. Images from the film will also feature in an OOH extension of the campaign.
Film advertisement created by BBDO, Australia for New World, within the category: Retail Services.
Media Agency: FCB
Production Company: Sweetshop
Director: Zoe MacIntosh
Sound design & mix: Franklin Road
Online: Perceptual Engineering
Vocalist: Anika Moa
Group General Manager Marketing & CX New World: Dominic Quin
Head of Marketing & CX: Pippa Prain
Marketing Manager: Jen Mariu