First time

Agency Network: 
January 2010


Film advertisement created by Talent, Brazil for Net Digital, within the category: Electronics, Technology.


For the second time, you'll feel the emotion of watching a soccer play for the first time.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Directors: João Livi
Creative Directors: Alexandre “ Nego Lee” Popoviski, Celso Alfieri
Art Director: Ricardo Silveira
Copywriter: João Livi
Production Company: Pródigo
Directors: Sylvia Sendacz
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xcreativity's picture

I think the copy is not that good (and im portuguese).

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

jimmymars's picture

The idea is nice and subtle. But the only thing that's better than going to a soccer game for the first time is going there for a 2nd time.
Perhaps it'd have been better to say that digital HD sucks you right into the match.

Activity Score 58
Art Director at Goldstoff & Mars
Mandark's picture

i like the idea. i don't speak portuguese, and maybe the copy got a bit lost in It's a bit rough.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

gmint7's picture

ye i can't comment on that too.. wish i know spanish...

but the ad is good :)

Activity Score 2675
Art Director at ad grad @ S Francisco |


shahidali's picture

too big a hype for too small a delivery.

Activity Score 4067
Dhaka, Bangladesh |


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