What Makes Brazilians So Unique?

Agency Network: 
June 2018


"Brazilians are an unique species, intriguing beings full of peculiarities. This study finally confirms what we’ve been suspecting for a while: it must have something to do with all this cocoa from the Garoto chocolates that we’ve been eating for generations," says Rafael Donato, DAVID’s Creative VP.

The campaign will also unfold on social media, under the concept "Only Cocoa Explains". The “Garotinho” boy, brand icon, received a make-over and is the protagonist of several advertising pieces.

Film advertisement created by David, Brazil for Nestle, within the category: Food.

Advertising Agency: David, São Paulo, Brazil
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Art Directors: Pablo Manzotti, Paulo Damasceno, Diogo Mendonça
Copywriter: Alexandre Musa/Rico Lins
Head of Account: Carolina Vieira
Account Director: Natalia Rakowitsch
Account Executive: Bruna Matos
Account Assistant: Martina Adati
Head of Planning: Daniela Bombonatto
Planning Managers: Gabriela Teixeira, Carolina Silva
Head of Production: Fabiano Beraldo
Producers: Fernanda Peixoto, Juliana Vilas Boas
Client Approval: Leandro Cervi, Marina Reis, Fernanda Canto
Production Company: O2
Director: Paulo Caruso
Executive Production: Rafael Fortes, Gustavo Nogueira
Photography: Ralph Strelow
Art Director: Cassio Amarante
Accounts: Rejane Bicca, Miriam Lima, Mariela Costa
Video editor: Rodrigo Menecucci e Rômulo Errico
Post Production: O2 Filmes
Audio company: Mugshot
Music Team: Arthur Abrami, Bruno Zibordi, Mauricio Herszkowicz, Gustavo Boselli, Thacio Palanca, Guto Figueiredo, Gilvana Viana
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