It was key for us to create distinct animations that would showcase the artful poses of each transformation while maintaining a very fluid rhythm. Just as an illusionist does, we wanted to create a film that could be played repeatedly and still be mesmerizing each and every time. The challenge was to capture the essence of this transformation, to show it in a sophisticated way, without resorting to any abrupt tricks. We wanted the morphing to occur as visibly as possible; each phase and pose was planned to be graceful, the animation to have excellent timing and flow. We hope you can observe the love that went into making something simple but extremely dynamic. The film may seem quite minimal, however, executing the final result was far more complex in reality.
Film advertisement created by Roof Studio, United States for Nespresso, within the category: Non-Alcoholic Drinks.