This Is Our Grind

Agency Network: 
May 2019


Life isn’t the perfect montage of morning moments that most coffee brands would have us believe – this is especially true for the South African youth, who today more than ever, take on more and more in hopes to live a better life than their parents. So when Nescafé Classic wanted to reposition themselves as a strong coffee to help the youth get through their day, we wanted to show them that to stay strong through their grind, they need a grind that is just as strong.

Film advertisement created by Publicis, South Africa for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Willie Struwig
Art Director: Richard Thompson
Copywriter: Jonathan Dennis
Additional credits: Sereti Films
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