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Barista Romance, Givebacks

Agency Network: 
Published/Aired: 
May 2020

Description

Nescafé wanted to show viewers that the coffee escape they look forward to in their day can happen in the comfort of their own homes. The objective was to build awareness and drive trial of Nescafé GOLD’s specialty lattes, cappuccinos, and mochas and encourage people to add an in-home “specialty occasion” to their week in addition to those they spend out on the town. Then, COVID-19 happened and the idea of making in-home coffee became even more relevant.

Film advertisement created by WorkInProgress, United States for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: WorkInProgress, Boulder, USA
Partner / CCO: Matt Talbot
Associate Creative Director/CW: Josh Shelton
Associate Creative Director/AD: Haley Garyet
Art Director: Alex Berry
Copywriter: Tyler Burton
Partner_Production: Stafford Bosak
Executive Producer: Molly Schaaf
Partner_Account+Strategy: Evan Russack
Partner_Account+Strategy: Alex Guerri
Supervisor_Account+Strategy: Sally Kubancik
Partner_Technology: Harold Jones
Production Company: Someplace Nice
Director: Peter Henderson
Director of Photography: Barry Parrell
Director of Photography - 2nd Unit: Sean Mcbride
Executive Producer: Estelle Weir
Line Producer: Adam Mccloy
Production Manager: Scott Rudderham
Production Coordinator: Sara Alfaro
Editorial Company: School Editorial
Executive Producer: Yumi Suyama
Editor: Brian Wells
Assistant Editor: David Larocque
Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
VFX & Finishing Company: Fort York VFX
Creative Director: Mike Bishop
Executive Producer: Erica Bourgault-Assaf
Flame Artists: Luke White, Andrew Rolfe
Producer: Emily Buller
Audio Mix House: Coupe Studios
Audio Engineer & Sound Designer: Greg McRae
Audio Executive Producers: Aaron Lasko, Eric Singer
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cognitive's picture

Loved the awkward timing of the stare-down (second spot).

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

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