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Argyle, Beer, High, Patience, Dress

Agency Network: 
Published/Aired: 
August 2019
National Golf Foundation: Argyle, Beer, High, Patience, Dress
National Golf Foundation: Argyle, Beer, High, Patience, Dress
National Golf Foundation: Argyle, Beer, High, Patience, Dress
National Golf Foundation Film Ad - Argyle, Beer, High, Patience, Dress
National Golf Foundation Film Ad - Argyle, Beer, High, Patience, Dress
National Golf Foundation Film Ad - Argyle, Beer, High, Patience, Dress

Description

In its first-ever advertising, The National Golf Foundation, aims to bring new golfers to the game. Titled “Welcome2Golf,” the campaign is not about the golf you think you know. Instead, it mocks the game’s stereotypes (argyle sweaters, “better-playing” men) and highlights some of its less known guilty pleasures (think intoxicants). The target audiences include day drinkers, rec-league athletes, stoners, hipsters, women.

Film advertisement created by TDA_Boulder, United States for National Golf Foundation, within the category: Sports.

Advertising Agency: TDA_Boulder, Boulder, USA

Creative Directors: Alex Rice, Jeremy Seibold

Art Director: Ande Eich

Copywriter: Zola Owsley

Additional credits:

Executive Creative Director/Copywriter: Jonathan Schoenberg

Designer: Zach Minard

Account Director: Abby Schroder

Account Executive: Layne Lafrati

Production Co./Post: Wild Manor

Dir./DP: Sean Waldron

Exec Producer: Lennon Barnica

Producer: Kate Swenson

Editor: Matt Mooney

Colorist: Jonnie Sirotek

Sound: Coupe Studios
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