In its first-ever advertising, The National Golf Foundation, aims to bring new golfers to the game. Titled “Welcome2Golf,” the campaign is not about the golf you think you know. Instead, it mocks the game’s stereotypes (argyle sweaters, “better-playing” men) and highlights some of its less known guilty pleasures (think intoxicants). The target audiences include day drinkers, rec-league athletes, stoners, hipsters, women.
Film advertisement created by TDA_Boulder, United States for National Golf Foundation, within the category: Sports.
Creative Directors: Alex Rice, Jeremy Seibold
Art Director: Ande Eich
Copywriter: Zola Owsley
Executive Creative Director/Copywriter: Jonathan Schoenberg
Designer: Zach Minard
Account Director: Abby Schroder
Account Executive: Layne Lafrati
Production Co./Post: Wild Manor
Dir./DP: Sean Waldron
Exec Producer: Lennon Barnica
Producer: Kate Swenson
Editor: Matt Mooney
Colorist: Jonnie Sirotek
Sound: Coupe Studios