April 2021


National Geographic Latin America presented in 2020 a campaign entitled What You Do Counts (Lo Que Haces Cuenta), focused on the responsibility of each person to change and take care of the planet. The proposal originates from changing our consumption habits to reduce the use of plastic, reduce energy consumption, change eating habits and use sustainable means of transport. This spot was inspired by that premise to show that today we have tools to come together and make serious decisions that really change the world.

Advertising Agency: The Walt Disney Company Latin America
Production House: B De Bueno
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