Agency Network: 
November 2010


Film advertisement created by Volcano, South Africa for National Children and Violence Trust, within the category: Public Interest, NGO.

Advertising Agency: Volcano, Johannesburg, South Africa
Production Company: Unleashed
Creative Director: Francois Boshoff
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Director: Ryan Bronkhorst
Cinematographer: Marc Hebert
Sound: Simon Roberts, Dark Sanctuary
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Guest's picture

"Broken" is a P.S.A. (Public Service Announcement) commercial done for the National Children and Violence Trust, a non-profit organization that provides counseling for abused women and children.

CuriousPencil's picture

Sometimes there's nothing wrong with a literal execution of a simple idea.I think this ad was waiting for CG to make it possible, and even though the patch on the girl's face may look a little clumsy, it still works visually. The tag 'picking up the pieces' is to-the-point, given that this is an aftercare counselling service, so yes, I hope this gets the message out that there're people to help.

Activity Score 4199
CommandZ's picture

I concur with CP, this is an instance where the dreaded "See & Say" is actually fine. Very affecting piece.

Activity Score 2515
Creative Director
Sdb's picture

Pain can be painted beautifully.. Just got to know from this.. Brilliant

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
akkifilms's picture

the quicktime file is not playing...???

Activity Score 7
Producer/Director at Mumbai
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