Advertisement
Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by Volcano, South Africa for National Children and Violence Trust, within the category: Public Interest, NGO.

Advertising Agency: Volcano, Johannesburg, South Africa
Production Company: Unleashed
Creative Director: Francois Boshoff
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Director: Ryan Bronkhorst
Cinematographer: Marc Hebert
Sound: Simon Roberts, Dark Sanctuary
Log in to post comments

Highest Rated

Guest's picture

"Broken" is a P.S.A. (Public Service Announcement) commercial done for the National Children and Violence Trust, a non-profit organization that provides counseling for abused women and children.

Guest
CuriousPencil's picture

Sometimes there's nothing wrong with a literal execution of a simple idea.I think this ad was waiting for CG to make it possible, and even though the patch on the girl's face may look a little clumsy, it still works visually. The tag 'picking up the pieces' is to-the-point, given that this is an aftercare counselling service, so yes, I hope this gets the message out that there're people to help.

CuriousPencil
Activity Score 4225
Copywriter
CommandZ's picture

I concur with CP, this is an instance where the dreaded "See & Say" is actually fine. Very affecting piece.

CommandZ
Activity Score 2511
Creative Director
Sdb's picture

Pain can be painted beautifully.. Just got to know from this.. Brilliant

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
akkifilms's picture

the quicktime file is not playing...???

akkifilms
Activity Score 7
Producer/Director at Mumbai
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now