February 2012


Opening on a lone male figure, Ben Shirinian’s two-minute film pulls its viewer into the world of dancer Guillaume Côté as he loses himself to his movement in an undefined, mysterious space. Combining live action with subtle visual effects, Lost in Motion encapsulates the precision and technique of the dance to beautiful effect, exposing the strength and athleticism behind it.

Dancer / Choreographer: Guillaume Côté
Director: Ben Shirinian
Producer: Leslie Aimée Gottlieb
Production Company: Krystal Levy Pictures
Executive Producer: David Miller
Director of Photography: Jeremy Benning
Post Producer: Nick Sorbara
Editorial: School Editing
Editor: Jon Devries
Assistant Editor: Lauren Horn
Online: Paul Binney
Executive Producer: Sarah Brooks
Visual Effects: Crush
Executive Producer: Jo-ann Cook
Senior Producer: Janice Rebelo
Senior Designer: Julia Deakin
Flame Artist: Andre Arevalo
CG Production Manager: Raphael Quirino
CG Artists: Leonardo Silva, Chris Minos, Josh Clifton, Gav Patel
Colour: REDLAB Digital
Senior Colourist: Walt Biljan
Music: "Another Day" written by James LaValle, Published by Songs
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Highest Rated

abake's picture

Beautiful choreography and photography, but the music didn't really fit for me.

Activity Score 1262
RMG Connect Colombia
KimKong's picture

Powerful. Elegant. Stunning. It actually gave me chills the same way old videos of Baryshnikov give me chills.

Activity Score 198
oanabarbu10's picture

I had the exact same feeling! A great artistic ad! Love the video editing!

Activity Score 103
West University of Timisoara
Nike Diesel's picture

Damn. Me too. Really.
And the end was very surprising. Nice twist.

Nike Diesel
Activity Score 13708
Art Director
marano's picture

This is a really nice spot. And I'm a straight male. kudos

Activity Score 348
Graphic Designer
Hadrons's picture

This spot made me look for Guillaume Côté on the net.

Beautiful choreography which makes you sing after looking at this amazing performance.

Activity Score 6056


Akshaya Singh's picture

Had this been a lady it would've been termed inappropriate : |
Jokes aside.... must say a beautiful spot... Might be a biased view but for me, a guy with two left feet, well executed dance is always beautiful..

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

miko1aj's picture

Great performance. I'm not sure about those "attachments" but still they don't ruin it for sure, nonetheless i don't think they add something to it.
His movements and elegance of every gesture is perfect. Great to see that Ballet is aware of what is the most powerful argument for going there.

Activity Score 3082
Mantufayo's picture

Beauty at its best.

Activity Score 580
Creative Director
abake's picture

Beautiful choreography and photography, but the music didn't really fit for me.

Activity Score 1262
RMG Connect Colombia
atachouse's picture

Very good choreography and nice twist at the end, though the chroma keying is poor.

Activity Score 5
Creative Director
kleenex's picture

He certainly has some dance moves.

Activity Score 58777
Web Designer/Developer
Nike Diesel's picture

... and decent muscles, I guess.

Nike Diesel
Activity Score 13708
Art Director
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