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The Monsters of Nascar

Published/Aired: 
March 2008

Description

Line Producer: Adam Gross
Exec Producer: Marshall Rawlings @ Alturas Redfish Films

Editor: Hank Corwin @ Lost Planet/CA
Titles: Buck
Music: Human @ Human

Film advertisement created by Goodby Silverstein & Partners, United States for Nascar, within the category: Electronics, Technology.

Advertising Agency: Goodby Silverstein & Partners, USA
Art Director: Kevin Koller
CD: Ronny Northrop
CD: Rich Silverstein
CD: Paul Stechschulte
CD: Franklin Tipton
Copywriter: Rus Chao
Exec Producer: Josh Reynolds
Producer: Brian Coate
Director: Michael Mann
Spots's Prod Co: Alturas Redfish Films
Director - Design & Animation: Three Legged Legs
Design & Animation Production Company: Green Dot Films
Creative Directors: Casey Hunt, Greg Gunn, Reza Rasoli
Managing Director: Rick Fishbein
Executive Producers: Darren Foldes & Rich Pring
Producer: Mary Ann Cabrera
Designer: Chuck BB
Animators: Robin Steele, Dave Creek, Dylan Spears, Jahmad Rollins, Matt Flynn, Ryan Green, Brice Mallier, Kathleen Quaife
Additional Cleanup: Amy Clark, Chris Anderson, Joe Kennedy, Omar Ruiz, Thomas Yamaoka, George Fuentes, Tuna Bora, Jason Han, Timothy Gatton
3D Artist: Billy Maloney
Tracking / Compositing: Tyler Nathan
VFX Supervisor: Caleb Owens
Audio post: Robert Feist @ Ravenswork Studios
DP: Dante Spinoti
Sound Design: Gus Koven @ Stimmung
Colorist: Corey Brown @ The Mill/LA
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Highest Rated

gtbernstein's picture

What are you talking about. Nothing on this says Chevy. Why would you make a comment like that.

The ads say SPRINT.

If you were trying to be funny or ironic, you missed the boat. Try again. If you weren't then please start paying attention to what you are looking at.

This is really well done. Way to go Paul. Glad to see you've gone on to great stuff since I knew you in Atlanta.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
Duckman's picture

Very, very nice.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

sodomy's picture

Wooooooow, Interesting from the beginning to the end. ^^. I love they use light.

sodomy
Activity Score 262
student academy of art university [advertising]
elgrecones's picture

wtf... prety fucking good... amazing art direction... like sodomuy said, interesting from begining to the end...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
alfredo's picture

Wow. I didn't know Goodby did advertising for Chevy.

alfredo
Activity Score 558
Art Director
gtbernstein's picture

What are you talking about. Nothing on this says Chevy. Why would you make a comment like that.

The ads say SPRINT.

If you were trying to be funny or ironic, you missed the boat. Try again. If you weren't then please start paying attention to what you are looking at.

This is really well done. Way to go Paul. Glad to see you've gone on to great stuff since I knew you in Atlanta.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
alfredo's picture

Zzzzzz.

alfredo
Activity Score 558
Art Director
elgrecones's picture

by the way, what an incredible sound design...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
空谷足音's picture

very funny!!great job!!

空谷足音
Activity Score 26
Copywriter at bac
everartz's picture

WONDERFUL.... COMPLETE!!!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

kurtberengeiger's picture

Zzzzzzz...

kurtberengeiger
Activity Score 7323
Copywriter
iT-iS-i's picture

Same sentiments here mate... Nothing special, infact boring too.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Kateter's picture

and same from me.

if Nascar is suppose to be adrenaline-like and exhilarating, this ad totally misses it.
extremly poor editing.
but somebody mentioned sound design... now that's really good.

Kateter
Activity Score 2029
Copywriter
Pauflies's picture

WOW!!!! Great Art and i love the post production painting the cars, WELL DONE!!

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

kirubesh's picture

good but not great
nice but not superb

kirubesh
Activity Score 4
Art Director at Phoenix Ogilvy, Colombo, Sri Lanka
jazarah's picture

wow amazing execution

jazarah
Activity Score 1262
Tripioso's picture

Excellent!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Wordnerd's picture

great to watch! awesome execution, but "speed is beautiful" totally sucks in the end ;)

Wordnerd
Activity Score 6692
Copywriter
giusbon's picture

I sooo agree with you: such a boring line in the end of a greatly executed tvc. I expected something to reconnect with electricity, thrill, light(ening)...

giusbon
Activity Score 71
Copywriter at creative director
Liu's picture

Very Nice Kevin!

Liu
Activity Score 16
Art Director
Blissful's picture

I really like it, but my over analyzing eye can't help but notice the cars are moving kind of slow in some shots, but still, I thought it was really cool. And who the hell is really going to look that far into this stuff anyway.

Well Done.

Blissful
Activity Score 142
Best ever!
Disco Munky's picture

Speed is beautiful? Well that's not a very good line.

The ad looks very slick, but the idea is thin...as if it'd been run over by 20 Nascar...cars or is it Nascars?

What's the plural of Nascar?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

vote4pedro's picture

great execution of a lame idea

vote4pedro
Activity Score 4601
Copywriter
Clint's picture

So ... Nascar is so boring that we have to paint faces on the cars for you to watch it.

I don't get it - art work is cool (well there were four Creative Directors and an Art Director involved so it should be) but I think the idea behind it is not quite there.

Clint
Activity Score 51
RBLM
Michael Gethin's picture

i think it looks ace and will appeal srtaight to the target audiance!

Michael Gethin
Activity Score 2
uclan
Advertising Pawn's picture

Amazing how Michael Mann can make anything spectacularly eye-candy and attention-grabbing(see the recent Nike spot too).

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

Mr. K.I.A.'s picture

THE MUSIC SUCKS!!!

LA MUSICA APESTA!!!

Mr. K.I.A.
Activity Score 6
Guest's picture

You should have been behind the scenes...where the makeup gal screws everyone on the set.....you know who you are AJ...

Guest
Guest's picture

You should have been behind the scenes in Vegas. the makeup gal AJ tried to
screw everyone on location.....She is and always has been a busy gal....

Guest
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