Caution Channel: Speed Sells Brakes

Agency Network: 
March 2018

Also From This Campaign 3


Caution Channel: Giving fans a reason to love racing’s most hated moments

When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
North American Chief Creative Officer: John Godsey
Executive Creative Director: Aaron Evanson
Group Creative Director: Derek Anderson
Art Director: Matt McNary
Associate Creative Director: Austin Ridling
Copywriter: Patrick Farrell
Associate Creative Director: Jonathan Vigliaturo
Senior Brand Planner: Mikalah Morris
Channel Manager (Social): Chris Jones
Group Director, Client Engagement: Susan Clements
Director, Client Engagement: Parker Land
Senior Producer: Shaun Campbell
Business Affairs: Julie Kolton
Campaign Program Manager: Annie Gerker
Directors: Dan Gedman, Frankie Oviedo / Liquid 9
Producer: Chris Weaver / Liquid 9
Editors: Patrick Morgan, Julia Hamilton
Connections Director: Matthew Wentlent / Spark Foundry
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