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Sacrifice

Agency Network: 
Published/Aired: 
December 2015

Description

Film advertisement created by M&C Saatchi, South Africa for Nando's, within the category: Food.

Advertising Agency: M&C Saatchi Abel, South Africa
Executive Creative Director: Gordon Ray
Art Director: Ashraf Majiet
Copywriter: Joshua De Kock
Agency Producer: Bronwyn Henry
Editing Company: Tessa Ford Productions
Production Company: Bouffant TV
Director: Dean Blumberg
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Highest Rated

Liviu's picture

It is a restaurant. And here it is the legend of the Barcelos Cockerel:

This tale dates back to the 14th century, and, like all legends, the details differ depending on who’s doing the telling.
A pilgrim was passing through the village of Barcelos in Portugal when he was wrongly accused of theft. This was a serious charge for which a guilty verdict meant certain death.

The pilgrim was brought before the town’s judge, who was about to eat a roast cockerel for dinner. Feeling vulnerable in a strange village and knowing what his sorry fate might be, the pilgrim pleaded: “If I am innocent, may that cockerel get up and crow!”

No sooner had he spoken, than the cockerel got up and crowed heartily (well it is a legend!).

With that, the pilgrim was pardoned and allowed to go on his way.

Ever since, the Barcelos Cockerel has been a symbol of faith, justice and good fortune.

Liviu
Activity Score 4401
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

albinojc's picture

I didn't get it. What is Nando's? Some kind of chicken restaurant?

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

Liviu's picture

It is a restaurant. And here it is the legend of the Barcelos Cockerel:

This tale dates back to the 14th century, and, like all legends, the details differ depending on who’s doing the telling.
A pilgrim was passing through the village of Barcelos in Portugal when he was wrongly accused of theft. This was a serious charge for which a guilty verdict meant certain death.

The pilgrim was brought before the town’s judge, who was about to eat a roast cockerel for dinner. Feeling vulnerable in a strange village and knowing what his sorry fate might be, the pilgrim pleaded: “If I am innocent, may that cockerel get up and crow!”

No sooner had he spoken, than the cockerel got up and crowed heartily (well it is a legend!).

With that, the pilgrim was pardoned and allowed to go on his way.

Ever since, the Barcelos Cockerel has been a symbol of faith, justice and good fortune.

Liviu
Activity Score 4401
T.'s picture

One cock you can't call chicken. I just kinda find myself asking why?

T.
Activity Score 1110

What's your ad telling the consumer?

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