American Grown

Campaign
Agency Network: 
Published/Aired: 
October 2017

Also From This Campaign 5

Description

In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade” social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.

Film advertisement created by Brunner, United States for Musselman's, within the category: Food.

Advertising Agency: Brunner, Pittsburgh, USA
Executive Creative Director: Rob Schapiro
Associate Creative Directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy Director: Rose Lied
Group Account Director: Kristen Cook
Senior Account Manager: Allison Ferraro
Agency Production: Fixer Partners / New York
Agency Producers: Brad Powell, John Noble
Production / Editorial Company: Madison & Vine / Los Angeles
Directors: Docter Twins, Matt and Jason
DP: Christophe Lanzberg
Executive Producers: James Shani, Richard Robinson
Line Producer: Clint Caluory
Production Supervisor: Craig Sherwood
Editor: Jarod Shannon
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Highest Rated

Phillhb's picture

errrrmmmmm sure?

Phillhb
Activity Score 377
Phillhb's picture

errrrmmmmm sure?

Phillhb
Activity Score 377
kleenex's picture

Cute Grandma. Her Recipe was fully swiped.

kleenex
Activity Score 58777
Web Designer/Developer
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