In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade” social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
Film advertisement created by Brunner, United States for Musselman's, within the category: Food.
Executive Creative Director: Rob Schapiro
Associate Creative Directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy Director: Rose Lied
Group Account Director: Kristen Cook
Senior Account Manager: Allison Ferraro
Agency Production: Fixer Partners / New York
Agency Producers: Brad Powell, John Noble
Production / Editorial Company: Madison & Vine / Los Angeles
Directors: Docter Twins, Matt and Jason
DP: Christophe Lanzberg
Executive Producers: James Shani, Richard Robinson
Line Producer: Clint Caluory
Production Supervisor: Craig Sherwood
Editor: Jarod Shannon