Created and brought to life by independent ad agency Mekanism, members of the New York Emperor Stickball League and Harlem East Stickball League met on the field to play in the Muscle Milk Stick City Classic - complete with confetti fire hydrants for every home run.
From an 80-year-old hall of famer still taking swings to three generations of players on one team and a son connection to his father who passed away on September 11, Stickball is firmly rooted in NYC and is a lifelong brotherhood unlike any other. After seven innings, the Bronx beat Manhattan 23 - 11 and fresh off the Subway Series game, Mets outfielder Brandon Nimmo was on hand to present the trophy to the Bronx team.
Film advertisement created by Mekanism, United States for Muscle Milk, within the category: Non-Alcoholic Drinks.
Founder, Chief Creative Officer: Tommy Means
EVP, Head of Creative: Tom Lyons
Creative Director: Matt Stafford
Senior Writer: Thomas Kropp
Junior Art Director: Mills Adams
Chief Operating Officer: Michael Zlatoper
Head of Brand Management, West: Anna Boyarsky
Brand Director: Luke Welch
Brand Manager: Karley Edwards
Project Manager: Anderson Meadows
Executive Producer: Frank Lewis