Workbench created this TV commercial to relaunch the Mukuru brand. The ad shows the hard work and sacrifice that has become a way of life for the foreign migrants living and working in South Africa, to provide for their families back home. It celebrates their commitment, it focuses on the hope in their provision, and shows the gratitude of the people who depend on that connection.
Film advertisement created by Workbench, South Africa for Mukuru, within the category: Finance.
Creative Director: Sean Van Der Westhuizen
Copywriter: Mike Cook
Agency Art Director: Sean Van Der Westhuizen
Agency Producer: Chris Reed
Production Company: 7 Films
Director: Lourens Van Rensburg
Director Of Photography: Kabeer Shaik
Producer: Allan Glogauer
Production Art Director: Len Cockraft