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Believe in dreams

Published/Aired: 
June 2020
Mugler: Believe in dreams
Mugler Film Ad - Believe in dreams

Description

French Perfume maker Mugler launches a new edition of its famous scent with the launch of Angel Nova. Starring model Toni Garrn.Renewed Creative Director and Ad Filmmaker Neel Majumder, came up with this idea to shoot the whole campaign virtually with rigged cam. He is also known as a pioneer of Virtual film making of the modern era. Model Tony Garrn did a fabulous job with this new concept and acted brilliantly with the rigged cam set up. The campaign images go from outer space to cityscapes. In one shot, she poses in a cropped image holding on to a star-shaped perfume bottle. Another picture features Toni clad in an all-black ensemble with breezy fabric in the background. Described as a fruity, woody, and floral scent, rose permeates throughout this perfume.

Production: Image Work
Director: Neel Majumder, Nur Casedevall
Creative Director: Casey Cadwallader
Model: Toni Garrn
Make Up: Christine Corbel
Hair: Vi Sapyyapy
Styling: Georgia Pendlebury
Studio: Orinim
Art Director: Patrick Pierini
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