Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.
Film advertisement created by Loducca, Brazil for MTV, within the category: Media.
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producers: Ana Luisa Andre, Claudia Stancev
Account Supervisors: Fernão Cosi, Fabiane Veiga
Advertiser's Supervisors: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planners: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
DOP: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes