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The cover

Campaign
Agency Network: 
Published/Aired: 
December 2008

Also From This Campaign 2

Description

Film advertisement created by Lowe, Belgium for MTV, within the category: Media.

Advertising Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Other additional credits: Sab Mucho
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Highest Rated

ifindu's picture

Sorry, but anyone tell me the meaning of this ads? The man got aids, they didn't use condom, and the woman will die (the man thought?), is it true?

ifindu
Activity Score 7
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

What the hell??????

Guest
Guest's picture

What the hell???

Guest
SeanMartin's picture

Whoa... I half-anticipated that's where it was going, and I thought, "Nah." Then it did. Yikes.

--------------------------

No, I am not a media buyer.

SeanMartin
Olafski001's picture

me likes
well done!

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

Like it

Guest
Guest's picture

Would have been much better if she was sleeping normally.
Acting is not that good. To much acting 'dead/sleeping'.

Guest
eject's picture

wow excellent Merry Christmas

eject
Activity Score 69
Guest's picture

really? ...that is so awkward. The romance comedy turned into a drama real quick.

Guest
Guest's picture

This is very creative work, Excellent

-Jeewantha

Guest
Guest's picture

brilliant

Guest
sharonjackson's picture

WHAAAT???? She is dead because she didn't use a condom? I don't like this ad at all.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

because of the AIDS and stuff......... It could possively happen you know

Guest
Guest's picture

i think its like, they loved each other but then she got aids
or something, and that was their last night together.
:l

Guest
Guest's picture

NICE

Guest
Blair Semenoff's picture

DISTURBING!! It starts off like they are lovers and its not a one night stand. How many people who are in love don't get tested prior to not using condoms?

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
suma's picture

BUENÍSIMO!!
me conmovió, eso es la verdadera publicidad!

suma
Activity Score 54
web designer
Guest's picture

the heartbeat should come up when he pulls the sheets over her

Guest
Guest's picture

Oh come on people, this is like "first" idea... not surprising at all.

Guest
Guest's picture

what bad you seen in this ad? very good idea. nice expression, and dead real.

Guest
Guest's picture

i love it. I wasn't expecting it to end that way. The message is simple and deep.

Guest
ladisa's picture

Excellent one. Unexpected and passes the message.

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

veemaster's picture

Great..

veemaster
Activity Score 33
Faithidea
ifindu's picture

Sorry, but anyone tell me the meaning of this ads? The man got aids, they didn't use condom, and the woman will die (the man thought?), is it true?

ifindu
Activity Score 7
Guest's picture

NOOO..... EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!! EXCELLENT!!!!

Guest
Wordnerd's picture

damn! strong shit!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Terrible ad, that is a low waist punch. People that have aids are not people wich life has been lost, its not a great thing to have, but this is too melodramatic and to be honest, tasteless.

Guest
Guest's picture

absolute shit idea. full stop

Guest
Bubblerider's picture

Did anyone else see the guys wedding ring? WTH!

SO... if he's married.. the girl in the bed is either his wife... or a fling on the side. Both of which makes the ad have no sense at all !!
Just plain bad message overall!!

Bubblerider
Activity Score 2
Art Director
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