Agency Network: 
September 2008

Also From This Campaign 3


Green-washing is a phrase used to describe the act of pretending to be green in order to mislead consumers and or voters about the true nature of products and policies.

Lyrics: 180 Amsterdam, Hal Hirkland, Stacey Lee, Rosita Rawnsley

Film advertisement created by 180 Amsterdam, Netherlands for MTV, within the category: Media.

Advertising Agency: 180 Amsterdam, The Netherlands
Creative Director: Sean Thompson
Creatives: Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland
Agency Producer: Sandra Durham
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Rokkit
Director: Michael Reissinger
Executive Producer: Luke Jacobs
Animation Companies: Deli Pictures / PepperMelon
Motion Graphics: Robert Rhee
Visual Effects: Christoph Zaplethal
Character Animation: Juan Molinet, Leandro Feuz
Post Production Company: Glassworks Amsterdam
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Sizzer Amsterdam
Composers: Lentink/Billinger & Marsman
Music Supervisor: Sander van Maarschalkerweerd
Vocals: Bertolf Lentink
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kurtberengeiger's picture

I like this one. The other two are just too long and, well, boring.

Activity Score 7341
Crisp One's picture

This is awesome...I wish more environmentally geared ads talked the truth.

Much respect Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland at 180

Crisp One
Activity Score 2005
Other at New York
Wordnerd's picture

True message and fantastic execution! i love it

Activity Score 6692
sneakyhands's picture

pretty cool. get that moss off the green stone and keep it rolling.

Activity Score 1857
skanger's picture

its so cute, love the line, u don't have to be green to be green LMAO

Activity Score 95
Art Director at Ogilvy
BulbheaD's picture

how true! i hope corporations are taking note that we have noticed their greenwashing. all these green this and green that are so nauseating.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

adversary's picture

Somewhat inspired by JibJab Originals. See


Activity Score 2
freelance creative |

An expert is a person who avoids the small errors while sweeping on to the grand fallacy.

renzz's picture

You don't have to be green to be green. Interesting, nice! :)

Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

jeff.emmanuel's picture


Activity Score 149
Art Director at JWT |


elitistjerk's picture

This one's good but if you see all three of them on MTV on the same day and are just not 'bovvered' to know what Switch is then you end up thinking how the hell are the three related? Sense. It makes none.

Activity Score 54
DrCHispo's picture

This one is great. The Misconception of the green concept well worked here

R3P's picture

Ha! I like how the rich guy is giving a Hummer car key to the tribesman, but probably only because of all of the press coverage - and probably as a payoff for deforestation or something!

Activity Score 33
Production Manager at Radiant3 Productions |

blueturtles's picture

180 is my dream guys rock!! the hard party!!

Activity Score 237
Art Director at BBDO
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