A Thin Line, Library

Campaign
Published/Aired: 
March 2011

Also From This Campaign 3

Description

PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention.

Advertising Agency: MTV, NYC, USA
Creative Director: Amy Campbell
Copywriter Director: Seyi Peter-Thomas
Exec Producer: David Grad
Producer: Lindsay Nowak
Post Production: Click 3x
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Highest Rated

Brainchild Theories's picture

The bios of famous people bullied worked better than this. This is open ended and no one is really telling the audience the actual consequences. Adults still bully like this and nothing really happens so why should it matter to teens?

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
sergeo_syd's picture

Oh, I get it. I thought it was aimed at me. I am not the target audience. So its official MTV just made me feel inferior. Haha

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Brainchild Theories's picture

The bios of famous people bullied worked better than this. This is open ended and no one is really telling the audience the actual consequences. Adults still bully like this and nothing really happens so why should it matter to teens?

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
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