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Thula Thula

Agency Network: 
Published/Aired: 
July 2012

Description

MTN wanted to promote Mahala Thursday and demonstrate that you can now call your loved ones for Mahala when you recharge every MTN Mahala Thursday. So in order to demonstrate instant gratification, MetropolitanRepublic created Solly Semenya, the security guard who sings a lullaby to his daughter with the free airtime he got just for recharging, stirring that emotive feeling. Also validating that indeed, the best things in life are Mahala.

Film advertisement created by Metropolitan, South Africa for MTN, within the category: Electronics, Technology.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Executive Creative Director: Eoin Welsh
Creative Directors: Wes Phelan, Ernest Ray-Ray Mphande
Art Director: Lindi Nel
Copywriter: Ntokozo Tshabalala
Agency Producer: Tanya Wagner
Director: Michael Middleton
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Highest Rated

somecopywriter's picture

Moving stuff. Beautiful.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
kleenex's picture

cute....

kleenex
Activity Score 58657
Web Designer/Developer
stevel's picture

i this ad just gave me diabetes.

stevel
Activity Score 423
somecopywriter's picture

Moving stuff. Beautiful.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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