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Alive and Kicking

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Telecine for Talent Spots:
Mike Pethel, CO3, Bicoastal

Film advertisement created by Mono, United States for msnbc, within the category: Media.

Advertising Agency: Mono, Minneapolis, MN, USA
Production Company: Pony Show Entertainment, Bicoastal
Director: Spike Lee
EP: Susan Kirson, Jeffrey Frankel
Line Producer: Fern Martin
DP: Ellen Kouras
Editorial: Lost Planet, Bicoastal
EP: Gary Ward
EPL: Krystn Wagenberg
Producer: Jaclyn Paris
Editor: Max Koepke
Finishing & Visual Effects: Liquid VFX
Finishing / VFX Lead Artists: James Bohn
AE Artist / Designer: Vincent Rogozyk
VFX Producer: Romi Laine
Music: Elias Arts, Bicoastal
Mix: Mitch Dorf, POP Sound, Bicoastal
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Highest Rated

HappyHour's picture

Beautiful campaign. Execution is brilliant (wouldn't expect less from Spike Lee). message is exciting and inspiring

HappyHour
Activity Score 2381
jackmancer2017's picture

I really love the message. But the execution, mwah, a bit less lovely but still good. "Lean forward' is a bit weird though.

jackmancer2017
ivan's picture

I personally love the tagline Lean forward. It's like pay attention, but more poetic.

ivan
Activity Score 14
Creative Director at Ads of the World
HappyHour's picture

I love the Lean Forward tagline too, it's wonderfully multifaceted.
However I can see how non-americans may not entirely get it.. it really resonates deeply with the overall mindset in the US over the past year or so.

HappyHour
Activity Score 2381
morse's picture

Great set of ads. Very patriotic.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

HappyHour's picture

Beautiful campaign. Execution is brilliant (wouldn't expect less from Spike Lee). message is exciting and inspiring

HappyHour
Activity Score 2381
Bitty86's picture

I am not American and I really liked "lean forward". But I think the ads are hard to stay focused on, I got bored.

Bitty86
Activity Score 71
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