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Agency Network: 
Published/Aired: 
June 2018

Description

Bullying spreads all over the schools. When cell phones enter the scene it spreads through social media and Bullying becomes Cyberbullying. Thousands of kids cyberbully every day without considering the consequences. Today, anyone with a simple click can start an unstoppable domino effect of cyberbullying. This film is the main creative work of a global campaign against an issue that puts cell phones at the center of the scene. Is in this context that telecommunication companies, as part of their commitment to promote a safe Internet environment, have the responsibility of raising awareness and educating both kids and adults in how to prevent and stop cyberbullying.

This campaign was created to work on a global scale as an educational initiative that enables the coexistence on a growing digital society, encouraging a responsible technology use, accentuating the protection of vulnerable young adults and children against Cyberbullying.

Film advertisement created by Dhélet Y&R, Argentina for Movistar, within the category: Electronics, Technology.

Advertising Agency: Dhélet Y&R, Buenos Aires, Argentina
Chief Creative Officer: Martín Nino Goldberg
Copywriter: Nicolas Montanaro
Creative/Editor: Micaela Vergez
External Creative Producer: Tony Waissmann
Account Director: Ricardo Llorente
Account Supervisor: Concha Sánchez Rubio
Account Executive: Macarena Calvis
Production Company: Antiestático
Director: Luis Germanó
Producers: Matías Dumont, Matías Aisen, Marcelo Martínez, Roberto Arias, Hernán Zubizarreta
DOP: Laura Hojas
Post Production: 3D Cúbica
Music: Noroeste
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Highest Rated

SmAsh's picture

Wow. Simple and effective. Nice touch to end with a positive.

SmAsh
Activity Score 683
ATV
SmAsh's picture

Wow. Simple and effective. Nice touch to end with a positive.

SmAsh
Activity Score 683
ATV
kleenex's picture

not bad at all.

kleenex
Activity Score 58667
Web Designer/Developer
Artmanakd's picture

Incredible

Artmanakd
Activity Score 186
Copywriter
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